FAQ

What equipment do you use?

Mondays

4:30 pm

Guy shoots with a technical camera, capturing light with state-of-the-art Rodenstock optics, and a Phase One sensor.

 

This system delivers the ultimate in image quality: very high resolution photographs that have remarkable clarity, with lifelike textures and vibrant colour.

When additional light is required, we use Profoto flash - the industry benchmark in light shaping.

What can I expect from a shoot?

Mondays

4:30 pm

For a full day’s shoot, a client can typically expect 25-30 images, taken with the latest digital photographic equipment. We have a compact kit, which ensures minimal disruption wherever we are shooting. All digital post-production and retouching is personally managed in-studio, and is included in quotes.

The usual turnaround for photographs is within 5 working days. 

What format are the images?

Mondays

4:30 pm

High resolution, colour calibrated images are sent by download link, alongside screen optimised low res versions. We usually keep to jpeg format in sRGB, but we can provide 16bit tiffs if required, just let us know! We cater for various bespoke reproduction needs, and can provide pre-sized digital images, as well as museum quality prints up to 1 metre in length.

Who owns the copyright?

Mondays

4:30 pm

It is important to note that copyright remains that of the photographer, and images must be credited as ©GG Archard in print and online. Usage is for the stated client only, and photographs in any format must not be loaned, sold or given to third parties for their commercial use. Please contact us with any queries about reproduction rights - a third party image licence can be arranged for an additional fee. Split-usage commissions must be agreed prior to the shoot.

Can you guarantee sunshine?

Mondays

4:30 pm

When shooting in the UK, unfortunately not! However, getting the light right for every shot is incredibly important to us. We do our very best to ensure your project looks its best on shoot day, and we do our utmost to organise shoots with the weather forecast in mind.

Do you shoot retail and commercial spaces?

Mondays

4:30 pm

Absolutely - Guy has shot retail spaces for the likes of Harrods, Opening Ceremony, Kurt Geiger, Joseph, Dondup, Nike, Adidas, Monsoon and COS, as well as restaurants, showrooms and offices. We understand how important it is to communicate a brand's visual identity, taking care to deliver a set of images that accurately convey a brand's aesthetic, and the customer experience. Please click here to download a Retail / Commercial Portfolio.

Do you travel abroad?

Mondays

4:30 pm

Guy is London based, but is always looking to shoot exciting projects throughout the UK, and abroad. He has a UK driving licence and has traveled extensively for his work.

Do you charge a kill fee?

Mondays

4:30 pm

We understand that circumstances change, and we are very accommodating when it comes to postponements and cancellations. However, if a shoot is cancelled within 48hrs of the commencement time, we will have to charge 50% of the shoot fee, plus prepaid expenses.